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ABC Secures Harry Potter Broadcast Rights – $130M Deal
ABC secured unprecedented broadcast rights for the initial Harry Potter installments in a landmark 10-year, $130 million pact. Warner Bros. granted ABC scheduling authority across its trio of networks: ABC, ABC Family, and Disney Channel. Despite a hesitant ad market and economic strain, ABC's aggressive $70 million bid per film surpassed offers from CBS, Fox, TBS, and TNT. A second $70...
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