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The New Era of SEM Reporting: What Marketers Should Track
In today’s fast-evolving digital landscape, Search Engine Marketing Services (SEM) has become more than just a channel for traffic—it’s the foundation of data-driven business growth. As automation, AI, and privacy-first strategies reshape online advertising, understanding what to track (and what not to) in your SEM reports is critical. Whether you manage campaigns in-house or...
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