How Wrapping Appearance Affects Customer Choices in Fast Food?
Customers decide what to eat quickly, and how food is presented affects choices. Wrapping is one of the first things people notice when receiving food. A clean wrap can make food seem fresher and more appealing. Sometimes, customers link the look of wrapping with quality and hygiene without thinking. A torn or greasy wrap can create a negative impression before food is tasted. Smooth, neat...
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