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What Role Branding Plays in Fast Food Marketing?Branding plays a role in how customers choose fast food. When someone sees a logo or color people immediately know what to expect. People trust brands they recognize because they remember previous experiences. For example when someone visits a fast-food outlet in Canada they often pick a restaurant they have seen many times before. Branding makes a restaurant feel familiar which encourages...0 Commentarii 0 Distribuiri 713 Views